Use of a Focus Group to Understand Postgraduate Students' Perceptions of Alcohol Use

Objective The purpose of this exercise is to see how students are using alcohol and focus on the differences between the country of origin and Scotland. I chose this special theme, because I noticed that drinking is one of the general topics discussed by international students since I moved to Edinburgh. I found out that this was a problem that bothered many students other than the UK. More specifically, whenever I am with young people from different countries, we noticed that we are Scottish self-entertainment, the important role and difference of alcohol in their lives Discuss the method.

When I entered Salford University as an international graduate student in January, I was a member of an official group defined by the university. It consisted of about 35 students. Later students were divided into informal groups to meet social needs, depending on culture, language, ethnicity, age, gender. According to the hierarchy of needs of Maslow, individuals try to meet his basic needs with different importance. He identified eight innate needs, from physiological and safety needs to self-sufficiency needs (Mullins, 2005). This theory answers one of the questions about why informal groups are formed and why individuals attract each other as informal groups.

16 different female students (4 undergraduates and 12 graduate students) gathered from different department heads of the Royal Holloway School of London at the Royal Holloway Campus, focusing on a relatively large number of girls I will. Age is from 19 to 27 years old. According to Morgan (2009), the focus group consists of groups (8 to 12 people). He also concluded that more than one focus group discussion should be done because one group was very "special". Convenient sampling is available when selecting participants. The survey included White, Asian, and Hispanic female students. The size of the group is kept small to ensure that participants do not get frightened of the topic and discuss important issues. Participants in this study were hired through friends, acquaintances, and class announcements and asked to be volunteers for research

Focus group consists of 5 participants. The main purpose of the focus group is to study consumer perceptions, reactions, and relationships between behavior and light with regard to the brand. Five participants enthusiastically participated and the focus group gave the following results: Light is an ignored element that is not fully utilized within the brand. As Hollister sees, consumers experience something new, which leads to sustaining the value of the memorial.