Urban Outfitters Continuing Case Study Part 2: Creating a Business

Urban outdoor products: Issue # 1 - Urban apparel merchants continue case studies Part 2: Establish projects to identify at least three issues when building a business. Please explain why they are subjects. One of the challenges in setting up a new business is to select the business to start with. In most cases business starts with a simple idea and a challenge to reality. But before we invest our ideas in new business we need to think about what kind of business we are trying to build.

Urban Outfitters: Urban Outfitters created a UO community platform for UGC on Instagram. This site can also choose a Urban Outfitter product post from the actual customer's Instagram account and sort by # UOHome or #UOBeauty tags. In addition, clicking each picture displays the product it is characterized by, and offers you the option to see it in the store. This series of postings will inspire potential customers by utilizing the power of social proofing and causing actions for the audience to obtain the product itself.

After studying Urban Outfitters' digital marketing strategy in the past few months I invested heavily in the brand and UO culture. Urban Outfitters has done an excellent job of building brands around customers, creating premium social media content, and effectively using SEO keywords and mobile optimization. Urban Outfitters has an excellent marketing strategy, but there is always room for improvement. We proposed several UO inbound marketing strategies. According to Hubspot, "Inbound marketing is a way to concentrate on attracting customers through relevant and useful, confusing content and dialogue" (Hubspot 2017). Inbound marketing is the process of attracting customers by creating high quality content that attracts people to your brand.

One idea is to create a Urban Outfitters digital wardrobe builder, a wardrobe builder for their daily living or to assist in the planning of travel and upcoming events. Shoppers can browse websites, select specific products that suit the appearance and overall style, and like. Based on the selection of the user project, the site provides suggestions and looks for shopper's likely life. This makes it easier for customers to accept Urban Outfitters without purchasing them. They will recall that they used the Urban Outfitters Wardrobe Builder to create a study abroad style.