Understanding Consumer's Behavior

Executive Summary This report is intended to provide a comprehensive review of theoretical and case studies. Based on purchase decisions, apply two consumer behavior theories. For introduction, brief information about my purchase and sightseeing will be presented. Then there is a theory to explain the two choices from two different chapters. In addition, I will explain the application of the theory related to me and my purchase. We will also consider the marketing activities of the organizations you purchased.

Consumers are considered the central element of the decision to withdraw from a commercial company. They are people who purchase and use products and services (Longman Modern English Dictionary). There are many advantages to understanding consumer behavior, consumer purchasing process, and factors influencing consumer purchasing behavior. This is one of the most important tasks that all competitors face. That's why the company spends a lot of money to understand consumer behavior.

Consumer behavior as a discipline and marketing idea Consumer behavior studies allow marketers to understand and predict consumer behavior in the market; consumer surveys to study consumer behavior It is the method used and it is done at every stage of the consumer process: before, during and after purchase. Consumer behavior is interdisciplinary.

For decades, market researchers are trying to understand consumer shopping behavior and have summarized their findings in various models. The purpose of the Consumer Behavior Model is to help suppliers understand how consumers make purchasing decisions. If the company understands the decision-making process, it may affect buyer's decision-making through advertisements and special promotions. Before looking at variables in the consumer behavior model, let's explain what EC consumers are. Online consumers can be divided into two types: buyers of organizations that make most of cyberspace shopping from individual consumers (which account for the majority of the media's interest) and dollar sales perspective . Organization buyers include governments, private companies, distributors, and non-profit organizations. Organization Buyer's purchase is often used to increase the value of materials and products.