Under Armour

Under armor is the leading line of sportswear for comprehensive athletes who are most comfortable in extracurricular activities. The company's mission is to "provide the world with state-of-the-art products, unique fabric structure, superior moisture management, and proven innovation technology." Under Armor was founded in 1996 by Kevin Plank, a graduate of the University of Maryland and is now a major supplier of the athletic performance apparel industry.

Compared to competitors Nike and Adidas, many of the advantages and disadvantages of Under Armor are being analyzed. The strengths of Under Armor include flow ratio, cash ratio, debt turnover rate, and so on. Compared with Nike and Adidas, while Andema has a high ability to repay short-term debt, Nike and Adidas are important assets of the company. Like liabilities, Dema also has a high cash ratio. Since cash is the most liquid asset, this ratio means that we have sufficient cash to repay short-term debt. Under Armor's accounts, accounts receivable turnover is also higher than competitors, indicating that they are recovering debt at a faster rate.

One of the main weaknesses of Under Armor is the lack of supply chain management. The average inventory holding period of competitors such as Nike is 81.05 days, but in 2012, Dema can maintain inventory for 132 days. From this we can conclude that De Dema is inefficient in the supply chain. Although Under Armor's value chain is not much different from its competitors, I found a way to reduce costs by supplying suppliers with two or more separate parts of the supply chain. The value chain shows Under Armor's business and understanding of the various steps it takes in the environment. This design is investigating a network of raw materials consisting of natural fibers (cotton, wool, silk etc.) and synthetic fibers (petroleum, natural gas).