Under Armour Company Analysis

Their growth rate is expected to reach 21%, which can last. "Under Armor expects annual sales to reach about US $ 12 billion in 10 years to realize its maximum potential, which is about half of Nike's current position." (Vision, Under Armor, 2013) Signs They may not be able to exceed the revenue growth rate of Nike, but from the time they started, this is a pretty good future. Recently, Under Armor announced the purchase of "Map My Fitness", a fitness technology company that supports the world's largest digital fitness community outside Texas.

The SWOT analysis clearly outlines the advantages, disadvantages, threats and opportunities that Under Armor faces. In this analysis, the company's Under Armor and the industry-wide internal environment and the external environment are mixed deeply. (See Appendix 5 for the SWOT analysis diagram). Benefit: Under Armor is a leader who provides high-tech underwear to athletes who make high moisture-emissive fabrics that utilize innovative technology, high quality garments, brand loyalty to meet the needs of narrow target markets . They use technology to create opportunities, refine product differentiation to cope with changing industrial pressures, never lose market share to replace products. As a result, Under Armor has a higher share of market share than competitors.

Under Armor continues to innovate and produce products with new technologies and new uses that make it difficult for other companies to equalize product use and quality. Under Armor is always a mission to make all athletes better by constantly differentiating from competitors, seeking passion, science and constant innovation. Industry Analyst Under Armor CEO announced that his job is to produce a great product, convey the story of the product, contribute to the business, and build a good team.