Under Armour: Technology in Service of Sport in South Australia

Introduction This report outlines the South Australian market including new business of apparel, footwear and sports related equipment. We need to study the practice of sports activities in South Australia. In addition, the report will check if the business name is suitable for the local market. A survey of per capita income in South Australia is necessary to clarify whether there is demand for commodity prices in new businesses and to clarify the success of the project.

Sports and innovation has been promoted mainly by non-sports companies for decades. Nike, Adidas, Under Armor all over the world are all technical wear companies specializing in sports. With the emergence of wearable technology these companies began to integrate technology into their products mainly because of economic reasons as consumers began to demand these new types of products. Other sports wearables / analyst firms have offered services to professional teams such as VERT, Catapult, and Synergy over the past few years to improve performance, injury prevention, and reconnaissance. In the field of sports technology, there are many other vertical industries such as ticketing services, VR technology, social media, news applications, mainly for the purpose of fans participation.

Under Armor is currently one of the leading companies in the sportswear industry and its mission is to "make all athletes better by pursuing passion, science and constant innovation". A devastating pioneer initially made two giants, Nike and Adidas a bit tired. Under Armor revolutionized the sportswear industry by creating garments that use synthetic materials instead of natural fibers like cotton and other materials like polyester. Because of these materials, this important change does not absorb it but led you to a 2 inch shirt that puts your skin under pressure and evil sweating. This is a shirt that adjusts body temperature and improves the performance of the body. "

Under Armor, known for innovation and experiments of high-tech technology, developed limited edition performance training shoes with 3D print midsole and upper. The UA Architects named Under Armor as 3D printing products will be released in a short period of time, but their appearance has shown major changes in the industry among consumers. As Under Armor noticed, the advantage of 3D printing is to allow accurate fitting, otherwise it can not be achieved. Ultimately, we will be able to offer our customers fully customized products designed and manufactured based on their personal 3D scans. For the footwear company this means to provide a perfect fit without intruding using the 3D scan of the customer's feet.