UFC Media Strategy

Introduction Because social media has become a powerful force to execute within marketing and communication strategies, many organizations needed to change their way of operating. Social media can be defined as a website and other online communication means that people use to share information and build social and professional connections. Many companies use social media to raise sales. For the sports industry, social media makes their organization more strategically proficient in more capital, while allowing fans to establish a closer relationship with the operation of the sports organization.

August 4: UFC 178 "Ultimate Media Day", UFC lightweight heavyweight champion (then), Jon Jones, and the next challenger Daniel Cormier soon entered the stage at the MGM Grand Hotel and Casino in Las Vegas, USA, Worked. Later, Comil threw a pair of shoes for Jones. June 14th: David Splogg throws shoes to Peter Dayton Australian immigration minister in Brisbane, "I think what he should do with what his government is doing and what asylum seekers are in the detention center." When I use something like "waiting jump shot" or "illegal entry", I think that it only makes people oppose refugees. "

The impact of UFC has been revealed in social media. This is a great return for our efforts in social media strategy. # UFC Manila has received more than 11 million readings, and videos created several weeks ago have 650,000 views. UFC Manila is the biggest and best UFC social media event ever, and even the best Mayweather - Pacquiao fight (# PacvsMay Century Label Battle is only 5 meters away)!

UFC Manila is Asia's first UFC event this year. Four Chinese fighters joined this card. This is the biggest opportunity for UFC to expand its influence in China this year. Mailman was invited to Manila to support promotion on UFC Manila's Chinese social media as an agent to manage UFC social media channels in China. In fact, we are the only Chinese media member invited to Manila! It is a busy day for us, starting with two Chinese fighters, Zhang Lipeng and Ning Guangyou, who interviewed in the morning on Thursday. I am very pleased to see these people because they are the two biggest names in Chinese mixed fighting sports, and I have been paying attention to them for a long time. They shared the preparation for the event and showed confidence in the battle on Saturday. Also, interesting information that it might not have been known from the fans was also obtained.