U.S Major Home Appliance Industry in 2002

In 2002, the major consumer electronics industry in the United States was huge. Although the number of household electrical appliances is increasing year by year, there are industries where the main consumer electronics industry remains unchanged. The equipment making up the field is a range, a refrigerator, a washing machine, a dryer and a dishwasher. The main consumer electronics industry is matured in saturation. The top five companies are General Electric, Maytag, Whirlpool, Electrolux, Raytheon. All of these are established in the industry and have become major players for many years.

Competition in the United States is very intense. Whirlpool, General Electric, Mattel, Electrolux, Bosch Europe - Siemens is becoming a major home appliance market in the United States. Whirlpool is an industry leader with a market share of about 36%. Whirpool developed the DCF (Leading Consumer Franchise) strategy, which requires the product to be more functional and attractive. Whirlpool sells its products in more than 140 countries. Whirlpool has 12 major brands in the home appliance market. GE manages over 40% of the dishwasher market. It is also number one of range and cooling equipment market. GE Appliance products are available in over 150 markets worldwide. They sell 150 million electric appliances each year.

The US consumer electronics market is the largest and most saturated. In 2004, the market size reached US $ 30.5 billion, an increase of 9% over the previous year. The home electronics market is divided into five categories: cooking, household washing, kitchen cleaning, food preservation, and home comfort. The market share of the top US home electronics manufacturers in 2004 is as follows. From this table it can be inferred that the relative market share of each product category will not change for 6 years. Currently Haier's current business in the US market is focused mainly on household washing machines and small refrigerators. There is no cooking utensil. Because Maytag's advantage in the market is in the domestic washing machine category, acquiring that means that Haier acquires technology or a product line to compete more effectively in other categories It is not.