Over the years, many researchers in the tourism field have made many attempts to understand complex internal work on human behavior and motivation. After all, motivation is "to trigger all events during travel" (cited in Parrinello, Sharpley, 1993, 1994), which is the most essential subject in tourism research. Therefore, the purpose of this paper is to critically study various theories of typology of travel motivation and tourism behavior and to discuss their usefulness to practitioners involved in tourism marketing and planning.
Classifying tourists into different types is one way of linking psychological motives to actions. The earliest model to form the theoretical basis of tourism typology was established by Stanley Plog (1974). He built a cognitive norm model based on psychological type. Spiritual center tourists are on one end of the continuum and distribution center tourists are on the other end. Concentric circles are explorers and explorers who tend to pick distant, unaffected (visitor) destinations. While the Middle Ages may show the characteristics of limited adventurers, they desire the comfort of their families. It is this group that represents the mass tourism market. The psychology center does not like to provide unfamiliar or unsafe destinations. Some people think psychological centers are mainly safety necessities.
Understanding the needs and motivation of tourists will help promote tourism diversity. What is needed is the right way. The sightseeing behavior survey of tourists must be based on motivation, type, choice of destination, decision making process. This is a good thing, but some scholars have criticized it as being stereotyped and generalized and may not be the same in fact. The gap between theory and reality can be supplemented by research on tourism behavior and continual research.
In the tourism industry, motivation is considered to be an important variable and driving force for tourist behavior (Crompton, 1979). The motivation for traveling is thought to be at the heart of the visitor's continuous behavioral process. Motivation accounts for the majority of differences in sightseeing behavior, but the motivation can only explain sightseeing behaviors partially (Crompton, 1979). - There are many ideas that run through the minds of people, and these ideas later decide whether people fail or succeed in life or school. Individual actions have a positive or negative impact on their behavior and the environment. There are many theories about why you can change the attitude and format it. The theory being offered is observational learning