Transmedia Storytelling: Where Old Media and New Media Collide

The purpose of this project is to investigate the ability of cross-media narrative techniques to jointly participate to persuade and change the behavior of "smart writer". Background Convincing something to humans is very simple and very difficult. Simply put, if you use all the results of social psychology and marketing for promotion, operation, etc., acting on the principles of democracy gives everyone the right to think and make decisions.

In this research we will explore the practice of cross media storytelling (or narrative) related to the mass media franchise (officially known as the Marvel Movie Universe (MCU)). "Cross-media narrative" is a phrase that refers to a storytelling method including a plurality of media platforms such as movies, television programs, cartoon books, and / or interactive websites, and each self-contained combination conceptually It is linked to the combination of. . The common features, events, things, values, and the laws of nature constitute the fictional universe or narrative world. This phenomenon should not be confused with classic movie franchises or redundant adaptation.

The integration process also changed the structure of the media text and the storytelling pattern. The new narrative strategy is called a cross media story, rather than a narrative form built in a single media environment, and it is becoming common. In 1991, Professor Marsha Kinder of the University of California used the concept of "cross media" for the first time and announced works entitled "Playing with Movies, TV and Video Games: Baby Dolls to Ninja Turtles". Kinder is concerned with the narrative elements of new media content and viewer's interest, and introduces the term "cross media intertextness" when the concept of cross media starts to appear. As Jenkins stated, "Cross-media stories span multiple media platforms, and each new text contributes unique unique value to the entire media.