Traditional Media vs. New Media Essay examples

In the present era of technology advancement, the old media seems to face competition with the ever-increasing new format media. Traditional media are often referred to as old media including radio / cable, broadcasting, newspapers, magazines, and most printed publications. The earliest form of old media is a newspaper that existed for centuries, it appeared in the form of written communication and eventually developed into an official genuine publication. "The first true alphabetical newspaper is the London Communiqué of 1666" (Anon 2010), which is just the beginning of the daily habit of purchasing printed newspapers and articles. In the meantime, the newspaper is the only media form that can display more content.

The emergence of social networks like Facebook and Twitter provides new opportunities for individuals to share their thoughts and information. Online web streaming such as YouTube, iPlayer and 4 on Demand plays a leading role in creating an environment where everyone can freely choose what they want to see. Therefore, the Internet can be expressed as "open source, free distribution, distributed broadcast, occasional dialogue, goal-oriented communication, and shared creation of expressions on the Internet". (Castells 2001: 200) Websites are highly interactive due to nearly unlimited possibilities of expressing individual creativity. Equally importantly, the online environment has its own approach to consumers focusing on specific customizable content and provides "a more personalized experience than traditional mass media one-to-many structure" . (Curran and Morley 2006: 280)

In recent years, the network has established a social position, has consolidated its position, and has demonstrated its superiority over traditional production and distribution processes. Amid the current economic pressure, the Internet offers an inexpensive alternative to traditional music, magazines, or newspaper distribution. There, material resources are an important part of the production process. Reduce costs

The evidence on this point can be seen in the recent global news report that new media and traditional media are clearly interdependent. The Virginia Polytechnic University Holocaust is one such example, probably the first of its kind. In this case, new media and traditional media can get information and opinions from each other as well as technical meanings. China is a good example of how you can achieve convergence in the real world. As in the rest of the world, China's integration problem is regarded as a fusion to create multimedia network technology (Yuan and Bear - Jian, 1999, p. 17), but in the UK, the United States and Compared to other places, the pace of possible changes, government media implement more precise control

The purpose of this paper is to answer the inevitability of media integration based on the new media challenge to traditional media and traditional media response to this issue. First of all, this defines the media integration completely at the level of integration of what will constitute (Durham and Kelner, 2006), in various forms as well as industries, culture, technology, market, audience Base media will participate. It will then review literature on the emergence of new media in the technical, industrial and cultural sense and its challenge to traditional media (Thorburn, Jenkins and Seawell, 2003, pp. 281-314).

Do you know the difference between new media and traditional media? Traditional media include printed materials and radios such as newspapers, magazines, radio broadcast books, CDs, etc. Social media developed using technology, on the other hand, includes using the Internet as a platform, using Twitter, social networks, blogs. Not only did the state-of-the-art technology promote the use of the Internet, but also promoted the development of new media. In traditional media, new media serves the same purpose, similar programs collect information and share the same audience as the basic aspects; however, in addition to the language of freedom, the user's social networking service Different rights to use to accelerate broadcasting, it may be a successful tradition Media