Toyota design chief sees future without mass-market cars

Nagoya, Japan - market model - changed the ownership of the use and cars, the shared service, Toyota's new design is responsible, the car eliminates the need for Volkswagen, daily use and super For luxury car wheels, you can switch to a general box

The responsibility for the automaker Toyota and the Lexus brand design Simon Humphries is that electric cars can eliminate the need for people to drive every day, autopilot of shuttle bus fleets one day I mentioned.

"On the other hand, we will see this optimization (transportation) system, but on the other hand you will find a pure race," Toyota's general manager will advance R & D and engineering companies in Nagoya In order to speak to Humphreys last month told reporters

"There will be emotional solutions and practical solutions, so the story probably disappeared more and more."

Toyota is committed to build reliability and pleasure to drive a car, still seeking to go beyond personal use of the car, shock electrification, new products such as automation The world's largest automobile manufacturer has been changed The technology industry to survive

In order to introduce a new, profitable transportation service, competing car makers Toyota showed the movements of buses, mobile shops and electric concept car autopilot offices last month, so it should be used as follows I can

Humphreys stated that the future development and capacity of the car to self-powered electric vehicles will become a car design changer, in order to eliminate the need for steering wheel, engine, fuel tank and other parts of tradition . , Has flexibility to design more suitable for use in vehicles

"From the design point of view, all current car engines are based on a 100-year history - the front engine, and the driver holds the steering wheel," he said.

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In 1940, Toyota's chief engineer found Too Tota and Ford in the global market and too small hard Ono to compete with General Motors (GM) (the world's largest automobile manufacturing company). The only way it can survive is to find a new flexible production method, which will help them build their position in the world market (Lynch, 2006). Also, the market demand for better quality has shown the problem of traditional TPS - so theoretically produces a non-stop production line of thought, theoretically equal to the production of the lower unit In order to focus on reducing unit costs Cost (trigger the need to change and see internal and external factors)