Public relations is the power of maintaining and expanding that privilege in a democratic society whether it is economic power or political power. "Toxic sludge is good for you", John Stauber and Shelton Rampton of the Media and Democracy Center treat this problem in a splendid, direct and readable way.
This book covers a variety of issues including (i) the origin of the PR industry, (ii) using PR to minimize effectiveness.
• John C. Stauber and Sheldon Rampton, toxic sludge is good for you. If you think that the author himself uses the technology they criticize, this is part of PR publicity ethics. Over the years, our understanding of the meaning and contents of the photograph has changed, so the story told in Vignette has changed. It was Tom Junod's 2003 Esquire article "The Falling Man" that gave a great influence on the understanding of this picture. At the time of writing, Esquire is offering this article here.
Stauber, J. , & Rampton, S .; (1995). Toxic sludge is good for you: lie, damn lie, and the PR industry. Monroe, I: normal courage publication. This book seriously examines Public Information Ethics and discusses many scandals and violations. The facts are here, but their interpretation is exaggerated. This work is useful for those who try to infer that morals should be part of the publicity to identify the problems that arise when we ignore morality. Tilly, E. (2005). Moral pyramid: inevitable morality in the process of public relations. Journal of Mass Media Ethics, 20 (4), 305-320. This paper summarizes the framework of ethical decision making in several ways into a simple ethical pyramid. It does not provide the rigor of traditional philosophical analysis, but it is useful in the face of a quick or simple ethical problem or a simple overview of the design.