Today's Consumer Culture: Bought Self-worth and Artificial Happiness

"There was a woman who was convinced that all the shining gold was gold and she was buying a stairway to heaven.When she got there she knew what she wanted, I knew I could get it.The "Led Zeppelin Shopping Center" has not just happened from "the stairway to heaven". It is not the result of a wise planner who decides where a suburban person without social life or excitement should go (Bombeck, 1985). The mall was originally thought of as a community center where people can gather for shopping, cultural events and social exchanges (Gruen & Smith, 2005).

Consumerism is a term used to describe the effect of making individual happiness equal to the purchase of material property and consumption. Today we live in a world obsessed with consumer culture. Consumption includes our everyday life and building our daily agenda. The value, meaning and cost of our consumption is becoming an increasingly important part of our social and personal experience. The main reason for executing our actions like this is the news media. In the news media, not only in the form of advertisements but also information on consumption such as business, lifestyle, news on economic indicators, etc. are packed. But none of these tell us as a way of how we become cultures, link freedom and freedom to consume whatever we choose, and self-actualization.

We live in a consumer culture, advertisement, retail and entertainment are struck. It forces us to purchase and consume products and promises us happiness and self-transformation to us. Media always exists in our lives. We expect the media to be useful to define, describe and shape the world around us (Kellner, 2003). After looking at the images in the media, we compare ourselves, the ones near us, and the situation in our lives. Therefore, after these comparisons, we have a motivation to achieve new goals and expectations.

We are consumer culture. The world of fashion bought ideology with our clothes very cheap and affordable. And more clothes are needed to complete our self-awareness. This is Wendy's "Fashion Junk Food". She said, "Because the company makes us feel better about ourselves, we will buy us new prices at a higher price as we make us feel better about ourselves There is something new at school 'or' How do I wear the same clothes on two parties continuously? "Knowing how modern fabrics of today are made I want it. It is comprehensive. "Keep high-quality fabrics in shape, keep color and not wearing, but high quality fabrics are costly, so recent clothes are very affordable.