To ask less of the planet, we ask more of ourselves.

We are committed to creating the best products in the world and the best products in the world. We are continually advancing environmental priorities. It is like supplying 100% renewable energy to all Apple plants all over the world. With our latest disassembly robot Daisy, please create the next recycling innovation. We lead the industry to make our materials safer for people and the earth. In all the products we make, in all the innovations we create, our goal is to make our plan better than we have found.

We demonstrate that 100% renewable energy is 100% executable. All of our facilities around the world, including offices, retail stores and data centers, are filled with clean energy. But this is just the beginning of how we reduce greenhouse gas emissions that cause climate change. Measurement of overall carbon dioxide emissions including manufacturing industry and product use is even more advanced than most companies. And we made great progress in these areas.

Our new headquarters receives most of renewable energy via on-site solar panels and biogas fuel cells, and also supplies energy to the public grid.

So far we are committed to investing $ 2.5 billion in clean energy and energy efficiency projects such as biogas fuel cell installation project at Maiden, North Carolina.

We will supply 4 gigawatts of clean energy to the supply chain by 2020. This accounts for about one-third of the current manufacturing industry.

We are thinking about how to use more precious resources on the earth and how to use them again. It is the same as recycling higher quality materials and making new products with old equipment. Through more efficient recycling technology and other technological innovations, I hope that one day we can quit mining the earth altogether.

In our reliability test laboratory, one of the tests used a weighted pendulum to simulate a hard object the pendulum hit the Apple Watch.

In 2017, 22 supplier facilities were certified as zero waste.

The film lining that protects the iPhone is recycled to the tray for later production.

We are an industry leader in reducing or eliminating harmful substances commonly used in electronic products. Through our rigorous design, testing and analysis process, we constantly improve our products and the way we manufacture our products. Therefore, the materials we use are safer for the environment, those who manufacture our products, and people who use them.

We are a pioneer to make recycling safer by removing PVC from power cords, cables and headphones.

We require our suppliers to comply with our regulated substance regulations which define hundreds of chemicals and substance limitations.

At Huawei, we spent a lot of time asking about information on their smartphone. We take pride in making gorgeous designs, high quality components, and devices with the latest features, but they are not clear - but it may be more important. When developing our latest generation of mobile phones, I would like to create a device that uses the latest machine learning to predict users' needs and guarantee complete, fast and efficient performance. Using sophisticated algorithms, Huawei P 10 really understands how users behave and starts to allocate system resources as the most suitable device for that particular user. In fact, while many users have noticed that smartphones are gradually slowing down, our internal testing shows that P10 machine learning is efficient at using 18 months. 80% increase

If you notice designing or manufacturing many moving parts, that is a better way. What should we remove to make ourselves light, fast, cheap or easy to understand? According to our experience, the first idea we propose is usually the most complicated and requires a lot of work to adopt the first method and simplify it. The cool thing about simplicity is that it is universal. Regardless of your background, you can recognize the simplicity of your design. This means that you can show almost to others with a simple design. If someone says, we already understand. "Well, of course, you do this ..." And we know that we have found a truly elegant solution