Three Dimensional Branding

In a convincing 2007 article "3D Brand: Use of Space as Information Media", furniture, furniture and equipment manufacturer Herman Miller talked about branding as a way to advertise the company, Comparison It is considered more effective from a stereoscopic point of view. Through the course of reading, I found Miller's view that brand companies and their environment are important to the results of sales and performance and consumer perception of the outcome of the space experience.

In the past decade, with the development of digital culture, playing the role of 3 dimensional brand has become more important. Prior to this, brands stand out because marketers can better manage the way the brand is disclosed. In many cases exposure is short-lived, carefully managed and carefully designed through TV commercials and print advertisements. Communication is one way, brands do not say much. It all changed. Today, the brand is online 24 hours a day, 365 days, it is expected to interact and communicate without interruption. And not only to offer sales promotion, but also to deal with actual consumers in the real world.

In 2018, as gradually shifting from graphic design to 3D design, rich photo, and bright palette, it seems to be an interesting year in the field of graphic design. It is also attractive to see the originality and individuality of each new brand. In the world of design the times are exciting. What kind of noise do you think will occur in the design industry?

Environmental brands - Grimaldi is defined as a combination of 3D space and brand positioning - can be used as the primary differentiator in building brand identity. Consumers experience brands by expressing the essence of the brand in showrooms, work areas, trade shows, or other customer-oriented spaces. "This is a very powerful marketing tool," he said. "In the retail industry, there is no remote control to avoid commercial advertising.The eco brand really appeals to consumers and makes the five senses fun."