Third-Person Effect in Public Relations and Social Comparison Theory

Third party influence paper in public relations paper: In this research there is a possibility that it may be different from other media contents being researched and investigate the influence of a third party in press release. "In this research we will examine the influence of third parties in public relations and look at contextual variables such as message theme, message efficiency, desirability of perceived information, recipient characteristics." The tripartite effect and its influential factors were studied using social comparative theory.

The interaction between emotion and social comparison is two-way. First, we must study the impact of the impact on social comparison. To anticipate this effect, two opposite theories are used. Will Downward Comparison Theory (1981) speculates that experiences such as unfortunate adverse effects will lead to downward comparisons. According to this theory, an adverse effect leads to an improvement in emotional state and this improvement can be achieved by comparing himself / herself to a worse person. Motivation theory, on the other hand, suggests that despair actually leads to even more negative self-evaluation (cited by Forgas et al., 1990, Wheeler and Miyake, 1992). If someone thinks about themselves in a negative and inferior way, the likelihood of dealing with others better than himself increases, and an upward comparison is made.

Social comparison theory tests how people build personal value by comparing comparisons with others. These social comparisons and associated sensations, when done on social media platforms, can lead to the onset of depressive symptoms to the user. Depression is common among bullying children and adolescents. The use of seven or more social media platforms is associated with high adolescent anxiety and high risk of depression. Although it is possible to make friends on social media, teenagers using social media feel lonely and may question the authenticity of others. Adolescent parents may not fully understand social media and are concerned about the security of social media and the impact of social development. Social media and technology play an increasingly important role in young people's daily communication, which can affect the development of their relationship.