The US is approaching gender equality—on social media

American women are still facing severe battles in the workplace, but there is an environment they can win: social media

But now men are catching up there. In the past, according to Pew Research Center data, there are sex differences in the use of social media in the US, and the proportion of women on the Internet using social media is high. In November 2010, the difference was 15%.

This gap seems to be shrinking. The center said on Friday 73% of online adult males are using social media platform - they said they are not so far from 80% of online women.

However, despite the overall disparity shrinking, researchers have found that gender patterns and preferences still exist, and that these patterns and preferences differ according to social media platforms. Photo sharing sites Pinterest and Instagram have a larger female user base, like Facebook; and discussion forum Reddit, Digg and Slashdot attract more male user groups. Speaking of Twitter, Tumblr, LinkedIn, gender difference is not that big.

Pew Research Center has focused on the gender and socio-economic differences of social media users and provides some insightful data. For a while, women are more likely to use social media than men. Today, 68% of women have access to social networking sites, but 62% of men are not statistically significant. Sexual gender is not so important in the field of social media, but socio-economic status as well. Americans with high standards of education and household income are more likely to use social media, this is the case in the past decade. According to the Pew Research Center, 2013 is more than half of high school diplomas or the first year of people who use less social media. In contrast, 76% of university graduates are using social media.

When developing a social media strategy, men and women tend to use different social media, so companies need to understand the target customer's gender. Men use social media as a means of finding content and gathering information, but women tend to use social media for communication with others and sharing personal stories. In the article of quicksprout.com, entrepreneurs and social marketing staff Neil Patel ranked users of top social media sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube by gender, and sex of each site Checking it up. . According to Patel, Facebook accounts for 76% of female Internet users, 33% of Pinterest, and 22% of Twitter, which are the three major social networking sites used by women. These statistics support women's views on the sharing of social media and the connection with others.

Social media is regarded as a democratic space where people can connect and talk to each other regardless of sex, ethnicity, and other demographic aspects. Whether or not social media persists old inequality in an offline world is still unknown despite much effort being paid to investigating the population on social media. Today, millions of people continue to use online social networking sites such as Facebook and Twitter. For the third quarter of 2016, Facebook and Twitter active monthly users were 79 billion people and 317 billion people, sharing information on everyday life and its surroundings. These systems revolutionized our way of communicating by organizing our offline social relationships in digital form.