The Untold Truth About Advertising

In 2012, the world spent more than $ 46 billion on advertising. These funds are used by trading companies to advertise their products and services, and political organizations and non-political organizations use it to raise awareness about various problems. If you spend more than $ 300 billion annually on advertising, people have to be strongly influenced by advertising. People are affected by advertisements, but what does this mean for society? Stubborn advertising critics claim that advertising is a malignant tumor in modern society, advertising supporters believe that publicity is the basis of society.

Regarding ethics, Professor John Cohen criticizes advertisements, and they think "advertisement is only half of the truth". They are simply considered to provide the truth about advertising products. Advertisers are appealing to consumers by providing sugar-related information on their products, but this is not a fact. Because they only do this, we can attract more producers. In doing so, they can attract many consumers who buy their products so they can enjoy the good things they advertise on these different products. It is very important for advertisers to provide sufficient and detailed information on products. This information should be true and honest. Therefore, the information provided by the advertiser is not a fact, but a sincere product is a problem that does not support the good morality of any society.

Many advertisements tend to say "partial truth" to their products. This is the same as misunderstanding information that may cause a viewer to misunderstand. In order to increase revenue and maximize profit, advertising agencies use "partial truth" strategies that use viewer's assumptions. Advertising agencies skillfully design advertisements to display only seemingly attractive features of the product and intentionally leave necessary explanations and explanations. As cat food advertisements claim that it contains a certain amount of phosphorus, viewers will think that more phosphorus is suitable for cats.

Perhaps the most interesting new trends and desires in advertising are the concept of truth. In the past, advertisers dare not told the consumer the truth. Now, as a consumer, we sometimes seek the truth. Today, some advertisements present reality as it is a consumer's desire. In smoking cessation called "truth", advertisements not only reveal the truth of cigarettes but also criticize the advertisements of common cigarettes. Advertisements have the appearance and atmosphere of actual cigarette advertisements. This image contains a cowboy riding a horse at the western border. This appearance has been associated with cigarette advertisements for many years. The most interesting thing is that Winston's cigarette draws this image, but as we have seen, Winston has changed to show women's new role. But in this truth propaganda, the cowboy wears bodyguards and suggests the truth that tobacco is actually killed. The past will not tell the truth to consumers. This is almost a face slap