The TV Guide is Dead

Until a while ago, I wrote a message of death about 'TV time'. The concept is simple - people reduce the time to watch TV on the sofa and make a random schedule. Perhaps this article should be named "TV Guide is dead". Anyway, that attracted attention. There are few people who watch as planned. They want to see the time they want to see. This premise is based on Nielsen's report "Media Condition: Consumer Usage Report" (2011). This shows that the time spent watching Linear TV on a number of different demographic groups has decreased.

People always ask, "Is the TV dead?" Ask: "Does data and numbers restore TV?" In this group, Cambridge Analytica 's Global Digital Director, Dr. Mehmet Oz, and executives from networks and advertisers, showed how the data - driven digital TV market was born and reverses the current flowing out of the TV We talked about whether it was enough. He is listening to the death of television for five years. Currently, Americans spend an average of 5 hours a day to watch television. Most of the devices consumed in the video are large screens in the living room. Television is certainly not a dying platform. What we are thinking about is cross-platform viewer distraction.

If the US economy experiences significant adjustment or a full-fledged economic recession, cable television can die in just two years. If we say that we are dead, in just two years most small cable providers no longer offer television, and more than half of the US will not pay for cable TV packages. If the economy is steady and the unemployment rate remains low, it will be easy to see that it takes ten years for cable television deaths. Many studies have shown that money is not the only reason people get sick but it is one of the main reasons. Even if this year's loss doubles, there are still more than 90 million users paying traditional pay TV cables, which may last for 10 years.

Note: So what does it mean if cable TV dies? We define this moment as the day when more than half of American households have stopped paying cable television. Cable TV may not die as completely as vinyl can, but we are convinced that cable TV will be downgraded to a small part of the US population. Americans who may continue cable TV are your most stubborn television fans. If the US economy experiences significant adjustment or a full-fledged economic recession, cable television can die in just two years. As we died, we are only two years, meaning that most small cable providers no longer offer television and more than half of the US no longer pay for cable television packages.