The Sugar Industry Needs Fair Trade

The hot Haitian sun rises over the ripe sugar field and spends a much more difficult day with the heat. A small boy got up from his thin mat soon, met with his parents and bought a free sugar cane breakfast without nutrition. Children live in huts and cottages are ruin. He does not know that tap water, electricity, education, or the bed is self-declared. Because he does not actually have these (Cooper). Soon his meal ended and the boy came to work at Vicini Sugar Field with his family.

I once read about the article of Vanity Fair and discussed the occurrence of "saccharification". "The tendency to sex with over 20 girls and wealthy men is called" Sugar Papa ". Many young women choose to monetize their appearance by avoiding financial distress in their twenties, but rumors of online websites only pay for travel costs, similar price / performance arrangements Was promoted. On the other hand, the number of female lone travelers and female travel agencies has increased sharply every year, but according to Intrepid Travel of adventure travel agencies, 63% of customer base is now 25 years old. More than half of the women from the age of 39 to the present day, the individual travel industry as a whole are women.

World fair trade day will be held on 14th May. The Fair Trading Company, a US Fair Trade Organization, encourages all of us to provide a fair trade breakfast, including coffee, sugar, banana and other certified products. Increasing exposure and tag identification seems to be a top priority for Fairtrade certification body. Once people begin to understand the nuances behind a small sticker on their coffee bean bag, they may ask for a wider selection of fair trade items.

Buy and sell coffee in 2000 (Straus, 2000). In 2005, McDonald started testing fair trade coffee. Fair trade labels are also used for cocoa, banana and sugar. There are few scholarly literature dealing with consumer reactions to labels showing socially or socially correct production methods. A study in Belgium (De Pelsmacker et al., 2005) investigated consumers' willingness to pay Fairtrade coffee online and a college employee survey conducted by post. The survey uses joint analytical techniques to simulate actual supermarket situations, so you can better predict consumer behavior rather than using hypothetical values ​​or valuation techniques. The average WTP of fair trade coffee in the sample of 808 respondents was 10%, well below the actual fair trade premium of 27%. 10% of samples pay actual insurance premium

Analysis of Food Chain Demand for Differentiated Agricultural Products: Influence on Agriculture