The Success of Value Retail from a Consumer Perspective

Directory Introductory Theme 1 Basic information on Bicester Village and Value Retail 2 Motivation 3 Consumer Decision 4 Cultural Conclusion / Recommended References Introduction The outlet store enables manufacturers to sell stock directly to consumers It is a retail channel 2013). People may believe that the quality of the outlet store is not as good as the quality of the department store by mistake, but Fowler and Clodfelter (2001) showed that there is little difference except price. For two sales

The same retail store means that these stores have similar values ​​and exhibits regardless of their country of origin. The viewpoint of convergence refers to reasonable consumer behavior or consumer's desire and homing of needs, but it is not the case (Mooij 2003, p. 183). In fact, the behavior of consumers in each country is irrational or different for certain cultures and environments. This view does not reflect the influence of culture, and companies that operate under the influence of cultural influence are committed to business management despite the efficiency decreasing efficiency (Pegels & Song 2000, p . 196). It is the same situation where Germany's Wal-Mart is working with neglect of cultural influences.

Walmart is a retailer of distribution and consumer goods. Wal-Mart's history is innovation, leadership, and success. Beginning in 1962 in Rogers, Arkansas, it grew into the world's largest and probably the best retailer. Some researchers call Wal-Mart the industry trend leader. With 4 million people worldwide, the number of Wal-Mart employees exceeds the total of General Motors, Ford, General Electric, and IBM. Walmart had a great impact on the community and the US economy. What role does Wal-Mart play in our society? Does Walmart represent America 's dream, or is it just a terrible capitalist empire? To examine this problem from a sociologist's point of view, you can use structural function theory and social confrontation theory.