The Success of the McDonald’s Franchise

There is no need to answer that the company's boss is a dream of many people, and the flexibility of having a commercial franchise offers this option. However, success can only be achieved by creating business. The degree of success depends on the scale and efficiency of the project. Business growth is the driving force of the economy. The extra work and income generated by the expansion of the business enabled the economy to grow exponentially. One of the earliest and most popular ways to expand the scale of a business is to buy it individually after turning the business into a franchise.

 - McDonald's is always a franchise enterprise and rely on its franchise to play an important role in its success. McDonald's continues to franchise as a major business model. Approximately 70% of McDonald's restaurant business is owned and operated by independent businessmen and women. - However, they all follow the same "operation guide". The ongoing success of McDonald's depends on achieving the high standards they set. As a result, all employees follow specific guidelines and policies to support how to implement the business and define their culture. Their franchise guidelines and policies include: diversity; people's commitment; performance development system; equal opportunities

McDonald's proved to be a company that has been a worldwide success for a while. This report aims to explore the commercial possibilities of McDonald's franchise by studying its franchise structure. It provides information on the condition of becoming a McDonald's Franchise and a brief history of its business. We will focus on the strengths and weaknesses of the business and explain the macro environmental factors that may affect the franchise business. In addition, we focused on problems that could occur during the franchise period and conducted a VRIO analysis to confirm business sustainability. This report concludes with a brief summary on whether the recommendation of the entire report will contribute to the continuation of the project.

McDonald's is a fast-food franchise company whose success comes from various franchisee members around the world. Approximately 70% of McDonald's restaurants around the world are operated by independent businessmen and female entrepreneurs. The franchise is a business that licenses the name, logo, and expertise of an existing famous company (123helpme.com n.d.). McDonald's licenses local operators on the market to launch a McDonald's restaurant. If the franchisee does not fulfill the franchise agreement or requirement, McDonald's can obtain permission.