The Success of KFC

KFC (KFC) is a very famous restaurant in the world. It was ranked as the world's most famous brand 60 in Business Week (McDonald's ranked 9th, Nescafe ranked 23rd). Its history reached nearly 80 years, which started in Corbin (Kentucky - USA) in the 1930s. In the meantime, the United States faced a depression and the unemployment rate was nearly 25%. A difficult time may be one of the biggest factors forcing Harland Sanders ("Colonel") to try a mixture of spices and herbs to get the best recipe for his recipe.

A couple of weeks ago, I took a Chinese lesson about Colonel Sanders and his successful franchise KFC (which is very popular in China). Under their persevering appearance, many of my colleagues dream of starting a business. When I punished them for not having pursued their dreams, or at least they worked actively for them during their free time, I had some evil things and I tripped over my second accusation

Since the early days, KFC learned that food is the core of society in China as well as many other developing countries. They need to fully adjust the way they make food. Therefore, success in the country of KFC responds positively to the taste of Chinese cuisine, menu items will never enter the American restaurant. Pure localization adapts radically and completely. This is the secret to make it in China.

KFC China's global growth foundation, "Global Initiatives and Community Initiatives," is an important element in understanding the differences in regional culture, economics and regulations and achieving business success. KFC first found out what local people liked and disliked from customer feedback. Then, they adjust the fast food model to match local food and culture. In American menu, we can not find chicken, rice, egg tart and soy milk like hot source of Sichuan province. As Chinese people are used to eating big meals, KFC also produced a more valuable meal. They also took care of their customers and hired local administrators to understand how they work locally. The company also cooperates with local producers in accordance with China's strict foreign investment law.