The Success of KFC China

Innovation is an important aspect of today's business. In order to maintain competitiveness with competitors, companies must be innovative. Innovation can be brought in various forms depending on the company's goals. KFC is one of Yam's most popular fast-food restaurants. Please select brand, innovative business model. There are many fast food chains in the world market, but KFC has found the key to stand out in a fierce competitive environment.

The success of KFC in China has led to yum! Brand Inc boasts a 40% market share and will be the most successful foreign company in China beyond competitors like McDonald (Turner, 2011). The management model of KFC shows that companies can respond flexibly to various cultural and environmental changes. SWOP Analysis SWOT is a tool to examine organization's decision strategy and environment. It is divided into strengths, weaknesses, opportunities, and threats. (Pahl & Richter, 2007)

In this article we will use KFC in China as an example for analyzing and evaluating KFC's marketing strategy. First of all, this article evaluates the marketing environment of KFC in China through SWOT. Second, detailed marketing segments and target strategies are analyzed in Chapter 2. Then, Chapter 3 introduces the marketing mix of KFC. Finally, the conclusion of this white paper is explained in the last chapter. Kentucky KFC (KFC) is headquartered in Louisville, Kentucky, USA and is considered one of the world's fast food restaurants (KFC 2010). The KFC restaurant is sold in more than 76 countries and offers more than 300 products. Yum! As a subsidiary of KFC, Japan, Singapore, Hong Kong, China, Australia, the United Kingdom, South Africa, USA etc. (Rom, 2000).

Since the early days, KFC learned that food is the core of society in China as well as many other developing countries. They need to fully adjust the way they make food. Therefore, success in the country of KFC responds positively to the taste of Chinese cuisine, menu items will never enter the American restaurant. Pure localization adapts radically and completely. This is the secret to make it in China.

Yum! Brands, the parent company of KFC, Taco Bell, Pizza Hut and Long John Silver, has become a success story in China by adjusting menus and food retailing strategies. Now Yum! This brand utilizes the successful KFC business model and is experimenting with the concept of East Dawning, a fast food service brand offering authentic Chinese cuisine to Chinese customers. It may be necessary to adjust the price according to the local market needs, not just the field that requires retrofitting only with our products and communication. For example, McDonald's and KFC may be considered cheap snacks in the United States, but in India and China it is considered an expensive alternative to local cuisine. For example, in India, the menu items for KFC and McDonald's range from 20 rupees to over 300 rupees, which is more money for Indians to buy food from street vendors 5