The Study of Communication in English Advertisements

Advertisement is a form of communication in which companies, companies, and organizations try to persuade and operate certain public spectra to purchase specific products or act in a specific way. Modern advertisements are focused on targeting personal emotions with fewer information about product information, images, olfactory details, words, and wrong pressures. Through these technologies, advertising can increase consumer satisfaction, improve daily life, and immediately resolve obvious flaws.

Advertising phenomena have been studied for a long time in fields such as marketing, mass communication, sociology, semiotics, cultural research, social psychology. Although advertisements have been studied for decades, intercultural advertising is a relatively new field of research. Advertisement information varies from culture to culture, cultural values, linguistic and nonverbal elements (sound effects, images, colors, numbers described below, etc.) are different.

Of course, English advertising is an important means of spreading ideas and demonstrates various language functions. This research hopes to reveal them to help advertisers and language learners, and attempts to study these features at the level of vocabulary, syntacticism, discourse. In many cases, advertisements carry information in three types (voice, visual, and language). In many cases, advertising is a combination of three elements. In radio advertising, music always accompanies languages, and in television and movies, illustrations of music and languages ​​are mixed. In magazines and newspapers, advertisement is a combination of information languages ​​written with photos. Music and pictures can give you hints and create an atmosphere, but the information on the product is limited. To make matters worse, it could lead to misunderstandings