The Strategic Techniques and Competetive Edge of Apple Inc.

Apple's case study Question 1 In spite of the harsh economic situation in the United States, Apple's revenues and profits recorded significant growth in the third quarter of 2011, making the company the best in terms of market capitalization. Therefore, it is very important to evaluate a company's competitive strategy, which stands out among market competitors. As competition intensifies competition and technology dynamics, in order to continue to achieve the heritage of Steve Jobs, new managers need to innovate and execute quickly.

This report details the strategic history of Apple's Apple Inc. (formerly Apple Computer, Inc.), the current strategy, and strategic advice that Apple can persuade to win a sustainable competitive advantage . The future will grow even faster. The success of the strategy depends on how you anticipate the company's initiative, competitors' response to them, and company expectations and responses to competitor behavior. In strategic development, we analyze how to construct a framework to determine direction and determine criteria for making strategic decisions. After analyzing it, the report describes its current strategic situation through macro and microanalysis, and on this basis proposes possible future recommendations.

In this article, I will first introduce the history of Apple. Later, it will apply Porter's strategic framework to Apple. It then outlines Apple 's three future strategic choices. Later, it will appreciate the contribution of "culture" to Apple 's strategic success. Finally, it will reach the conclusion. Apple Inc was founded on April 4th by April Fool's Day by Steve Jobs and Steve Wozniak. They first set up Apple's mission to build a computer circuit board called Apple I. Jobs in Los Altos, California, to bring an easy-to-use computer into the market. Then, the company introduced the Apple II. And it is easier for people to use directly. Since then, Apple has become a leader in the industry rapidly, sold over 100,000 Apple IIs by the end of 1980 and succeeded in listing in 1980 (Carlton, 1997).