The Starbucks Corporation

The rise of Starbucks seems to be beyond Howard Schulz's story. In 1971 Starbucks began selling bean coffee under the guidance of Jerry Baldwin, ZebSigur, Gordon Bowcar. Prior to joining Schulz as a retail and marketing manager, the growth of the business was dull and stable. After visiting Milan in Italy, Schulz was inspired by the vision. He saw the importance of coffee for Italian romantic culture. He believes that if Americans have such places to socialize with a cup of coffee, espresso, cappuccino etc, they will pay a lot of money for his fine products .

In 1987, Giornale and Schultz bought Starbucks for $ 3.4 million. He changed his name to Starbucks, and Schulz was the new CEO of Starbucks. Schulz 's strategy has become a famous coffee shop in the Starbucks world. His goal is to build 125 new stores over the next five years. By the end of 1987, they had 17 places. In 1988 Starbucks launched a mail order service. At the end of 1990, there were 84 stores. In 1991, Schultz founded "the first private company that established an employer stock option plan, including part-time staff." At this time Starbucks entered a big market like California. In 1992, Starbucks opened 150 stores for five years (1987-1992). They exceeded the goal of 125 stores and opened 25 more stores. In 1993 Starbucks opened a second bakery in the Washington, DC market and began a long-term relationship with Barnes & Nobel.

Starbucks was founded in 1985. Starbucks bought high quality beans and baked and started selling. Today, Starbucks offers tea and other beverages as well as coffee. The company's brand products will be brands of Starbucks, Tazo, Teavana, Starbucks VIA, Starbucks Refrers, Seattle's Best Coffee, La Boulange, Verismo. Starbucks is now a restaurant or specialty restaurant. - In Seattle, there are many people who have cups in their hands. I drink everything. The taste of coffee coffee may represent one of the attractive fragrances of Seattle. Seattle people like coffee very much. Perhaps because of the rainy day in Seattle, coffee may be seen as a factor to live a wet life. Also, this may be because the people here are really relaxed. Coffee has entered the spirit of Seattle

Starbucks is a leading coffee roaster and specialty retailer based in Seattle (Starbucks Corporation 2009). That pioneer can be traced back to Starbucks - the company opened its first store as "Bread and coffee with all beans and coffee, tea and spices" and a retail store in Seattle's Pike Market in 1971. In 1985, Howard Schulz became responsible for Starbucks' retail business in 1982, founded II Giornale, acquired Starbucks assets and changed it to Starbucks Company name (Starbucks Coffee Company 2010b). Opened in Vancouver, Chicago and Canada, expanded to 17 stores at that time, gradually expanded to 84 stores in 1990. This is the year of expansion of the Seattle head office (Starbucks Coffee Company 2010b, page 1).