The Starbucks Corporation

When people think about coffee, they think about Starbucks. Since the first store in Seattle opened in 1971, Starbucks continued to exist until 2000, and its presence has become more than 15,000 stores worldwide. (Starbucks, 2009) In 2006, Starbucks ranked fourth in "Brandchannel.com's most influential brand in the world" (Starbucks Coffee Company, 2008). The appearance of the Starbucks brand can be printed on goods such as cups for bringing in, coffee cups, coffee bean bags, etc., due to the siren logo hanging outside the store.

Starbucks is a leading coffee roaster and specialty retailer based in Seattle (Starbucks Corporation 2009). That pioneer can be traced back to Starbucks - the company opened its first store as "Bread and coffee with all beans and coffee, tea and spices" and a retail store in Seattle's Pike Market in 1971. In 1985, Howard Schulz became responsible for Starbucks' retail business in 1982, founded II Giornale, acquired Starbucks assets and changed it to Starbucks Company name (Starbucks Coffee Company 2010b). Opened in Vancouver, Chicago and Canada, expanded to 17 stores at that time, gradually expanded to 84 stores in 1990. This is the year of expansion of the Seattle head office (Starbucks Coffee Company 2010b, page 1).

Starbucks was founded in 1985. Starbucks bought high quality beans and baked and started selling. Today, Starbucks offers tea and other beverages as well as coffee. The company's brand products will be brands of Starbucks, Tazo, Teavana, Starbucks VIA, Starbucks Refrers, Seattle's Best Coffee, La Boulange, Verismo. Starbucks is now a restaurant or specialty restaurant. - In Seattle, there are many people who have cups in their hands. I drink everything. The taste of coffee coffee may represent one of the attractive fragrances of Seattle. Seattle people like coffee very much. Perhaps because of the rainy day in Seattle, coffee may be seen as a factor to live a wet life. Also, this may be because the people here are really relaxed. Coffee has entered the spirit of Seattle