The Social Theory on PR: The Communication on the Organizations

In the beginning of human history, communication is interpersonal. Then they changed into public communication in the ancient and medieval times. The next step is functional PR - Organizational communication. In the 19th century, publicity became a profession. PR is now a social system. In this way, you can analyze from the position of social phenomena. Because of the dependency on technology mainly, the media department is changing every day. This means that the new concepts and theories of PR are updated almost every day.

PR will do two things. Use traditional PR channels (television, desktop, online, mobile, social etc) to promote the organization to consumers and media, and protect the organization from damage to the brand. Poor propaganda (reading: crisis). The biggest difference compared to advertising is that PR calls us win the media. This basically means that it is free. You have not really paid it (although you can indirectly pay by paying your PR or your Public Relations Office head to ensure media coverage)

Although PR and social media are based on communication, social media and its real-time information can expand your information and make PR more powerful and influential. Content published in press releases, e-mails, and other PR related methods can be extended, fast distributed, and further expanded using social media. Communication on social media should be different from PR. Social media is sending session information designed to affect sales. Companies need to use and maintain a consistent tone when communicating with the audience. This is business voice, and changing this sound can lead to trust and loss of the audience. As PR sending messages without affecting sales, tones and methods are different

The spokeswoman is a storyteller. They create stories to advance their agenda. PR can be used to protect, enhance or build reputation through media, social media, or self-generated communication. An excellent spokesperson analyzes the organization, finds positive information and turns that information into a positive story. When the news is bad, you can do the best to alleviate the damage. "The Princeton Review" states as follows. "Experts in PR are image makers, their work is to create positive publicity and increase the reputation of clients.Phone officials working for management company of political activities are concerned with relationships with consumers, or We can handle relationships between various departments of the company such as administrators and employees, or various branches. "