The Social Networking Industry in the Service Sector

Executive summary: The next report will explain the social networking industry for the service industry. The report first discussed the growth of industries over the past few years and discussed the future growth prospects of the industry. After a short industry analysis, the report explained the company's service to the company Facebook and consumers. Like games, share photos, post status, follow groups, create business pages, add posts, create promotions, survey questionnaires, and men

The main purchasers of the social networking industry are advertiser subscribers and "advanced services". Industry service buyers are powerful (Yang, Kim & Dhalwani, n.d.), As advertisers and advanced users can receive the same service from other social networking sites at more effective prices. The conversion cost is very low, so buyers can easily switch to various suppliers. In the online social networking industry, the main provider of social networking sites is visitors to social networks. The importance of a visitor as a supplier is that visitors decide how attractive the site is to potential advertisers. In contrast, other types of vendors that provide server hardware, software, or network bandwidth to a website only serve a relatively small role. In this way, the power of industry suppliers is very low.

Distributed social networks or federated social networks are Internet social networking services (such as e-mail, but used for social networks) that are distributed and distributed among different providers. It consists of multiple social networking sites, each communicating with a user on an associated website. From a social point of view, we can compare this concept with the concept of social media as public interest. Social networking sites participating in distributed social networks can interoperate and integrate with other sites. Communication between social networking sites is technically done via social networking protocols. Software for distributed social networks is generally portable, so it can easily be adopted for various Web site platforms. Distributed social networks are in contrast to social network aggregation services for managing accounts and activities across multiple individual social networks.

Professional use of social networking service refers to the use of a website to connect with other experts in a specific field. SNS is a social networking site for companies and industry experts who wish to build new business contacts, like LinkedIn, or want to keep in touch with the original colleagues, affiliates, and customers. LinkedIn not only provides professional social use but also encourages you to pour your own personality into your profile. Currently, other sites are used like this, Twitter is a pillar of professional development and promotion, and online SNS supports the maintenance of existing social relations and the formation of new connection. Other researchers suggest that professional use of the website creates "social capital"