The Social Construction of Reality through Mythmaking and Legitimating

Realization of Social Construction Through Myths and Legalization Social discourse between different groups in society leads to the formation of new concepts and psychological representations. When society adopts these new concepts and psychological expressions, they are institutionalized and become internal factors in the functioning of these societies. Russell T. McCutcheon claims that "(1) myths are not special (or" sacred ") things, but ordinary people mean to believe and believe in their lives and the world To do. Tools for the construction and maintenance of society will first enable this social identity, and (3)

This paper builds meaning through social constructivism, the use and positioning of myths. Social construction is based on the development of subjects of phenomena or consciousness in the social environment. Truth and reality are the foundation of meaningful social construction. Since this scene can not happen in reality, there are few realistic and realistic elements in advertisements. Myth is consciously used to have some mythological brand name, logo, product design, advertisement, commercial. In the case of this advertisement, this is accomplished through the use of typical attractive people and provides an attractive promise. Positioning is the placement or placement of products for the right people (ie young people). It attracts the target audience fantasy

In short, social construction of engineering reality involves many aspects, technological construction of engineering reality, economic construction of engineering reality, social construction of engineering reality, institutional construction of engineering reality, etc. Based on the above facts, the reality of engineering or engineering means multiple structures. Humans build projects not only at the micro level but also at the meso level and the macro level. "Horizontal" has spatial dimensions as well as temporal dimensions. Thus, the three levels, including micro level, meso level and macro level, each have three different space-time scales or scales. In the last part of this section, we briefly explain the problem of personal pronoun language.

23S.H. Christensen et al. (Ed.), Engineering, development and philosophy, engineering and technology philosophy 11, DOI 10.1007 / 978-94-007-5282-5_2, © Springer Science + Business Media Dordrecht 2012

We can say that we live in two worlds. In the material world, our direct experience, we share the "reality" of ideas and composition. In this reality, it is a sub-entity that brings us "virtuality" of space and social experience through interactive media on the Internet. The virtual reality of social media is not as strong as the organic reality we modified, but in many ways it is like a material world. Mobile technology and software development has shifted from text-based format to widely shareable audio / video content. In the field of social media, there are many other things that we project and observe. Online intermediary personality is getting closer and closer to those who are "real". Our screen illuminates intimate disclosure, detailed images and video stories. We can not decipher on the surface, the information jumps to our consciousness and has immediacy which is difficult to solve at the emotional level.