To become a human being is a society. Essentially, we reflect society and we are 'the whole of the social relationship we experience' (Marx, 1968: 29). Humans need to communicate and communicate most with others (Keesing 1974: 75). However, how people interact and communicate is shaped by the society where people live (Benedict 1934: 46). Being a social entity is a socially acceptable way that interacts with people's society, interacts with it, and is used and used by society (Benedict 1934: 46).
By the way, I agree that part of social media marketing involves social interactions and that socialization is not particularly difficult, except that you are suffering from a hermit or bad attitude. However, if you do not take further steps, it means the social nature of social media marketing. Of course, if you do not feel it is really sociable at that time, or at least have the ability to socialize it is essential. But when I look at someone, especially social media marketing experts, social media claims that everything is simple and necessary, it's something that is facing this problem.
Remember that the "fun time" just posted on social media is enough to highlight the audience. Unfortunately, today is a very different hell. As social media marketing environment gets more and more emphasis and competition becomes more intense, unforgettable things seem impossible in the worst case, and at the most it is very difficult. The main reason you need to have a branding kit is that it will help you identify it quickly in the audience's eye for basic consumer psychology. Maintaining a consistent theme across all visual assets (color schemes, text styles, photo filters, etc.), the most loyal fans will quickly review their brands while watching the colors and fonts of social media feeds . (Of course, if your relationship is positive in your mind). Since consumers are exposed to so many competing brands on social media, identifying them immediately will advance you one step.
Today, social media should be regarded as a prerequisite for assets. In other words, since social media is in saturation, relying solely on it is no longer an asset or an advantage. Conversely, it is an advantage to create consistent and valuable social media content. It is clean and beautiful. The organic coverage of platforms like Facebook is now much lower - this trend may penetrate other platforms - social media is still 100% free in most cases. Platform with millions of potential customers, colleagues, and competitors - anyone can use it for free. Where is the other closest to comparability possible?