The Situation of Chiquita Brands International

Introduction The situation of Chiquita Brands International is very serious. Bananas are the main source of income for Chiquita and have moral problems. Banana is cheap and convenient, so it is very popular food in Europe and America. In particular, since bananas are cultivated along a large plantation on the equator, fruit prices can only be offered. These large plantations cause social and environmental problems. In order to manage the situation in Colombia, Chiquita decided to pay compensation for paramilitary groups.

Chiquita Brand International Co., Ltd. It is one of the most important international marketers and distributors of banana, it is also food derived from other fruits and healthy snack products. With nearly $ 3 billion in annual income and over 21,000 employees, Chiquita Banana operates in approximately 70 countries around the world. Together with Dole, Del Monte, Fyffes, Chiquita Banana dominates 80% of the world's banana market. In 1993, the European Union established the Common Market for Banana Market (COMB) to cope with intense competition among these companies. They allow tax exemption access to the EU, but bananas from Latin America are subject to import tax of 176 euros per ton and import quota of 2,533 tons, but are subject to quota of bananas in Africa, the Caribbean Sea and the Pacific I will. As an American company, we decided to use a new treaty to restrict Latin America and ACP countries from exporting bananas to bananas.

It plays an important role in the development and integration of SRN including Chiq uita Brands International, Dole Food Company, Fyffes, and Fresh Del Monte. In addition to these multinational companies, there are domestic banana companies. Prior to 1965, the banana industry in Colombia was completely dominated by United Fruit Company (today's Chiquita Brands International), Castle & Cook (today's Dole Foods), and Del Monte (today's Del Monte Fresh Produce). Three US-based multinational corporations exclusively manage transportation, marketing, finance, production technology of the world's banana industry. In the 1960s, a leading group in Colombia aimed to sell their fruits directly in international markets without requiring mediators, thereby aiming to reduce reliance on multinational companies, the first domestic agriculture We established a group. . In January 1966, Uniñnde Bananerosde Urab A S.A (Uniban) was founded.