The Significant Factors To Building Brand Awareness

A review of related literature is to determine what brand awareness is, and how it is implemented in strategic marketing and consumer behavior. This survey proves that an important factor in brand recognition is the recognition of the company's products, services, and images and has a significant impact on consumer evaluation of system results. By reading all related magazines, an important element in building a successful brand image and cognition is the relationship between consumers and their brands, companies, services and products.

Consumer - brand relationship is one of the important kinds of relationship marketing. In this article, we will explain the factors that affect consumer-brand relationship, the process of building it, and its advantages. At the end of this paper, I will present a good example and a bad example of the relationship between consumers and brands in the fast food industry and explain this idea. Customers play the most important role in every organization. "Corporate success is to win appropriate customers and maintain them" (Reichheld, 1996). A brand is like a tool that helps organizations build relationships with consumers (Orth et al., 2004). The American Marketing Association notes that brands include names, designs, styles or symbols, or combinations thereof. Brand is the most valuable asset for the organization. Many similar products such as shampoo and cigarette, the function does not change so much, the biggest difference is their brand.

One factor that affects brand awareness is understood to be important for the company's most valuable brand equity. Every year, Interbrand's global brand, global brand consultancy company creates business reports that estimate brand equity every week. The world's best brand, estimated at tens of millions of dollars, has attracted attention to business management (Brady et. Al, 2004 and Cheranjeev, 2007). At the same time, the brand value of the dollar is often based on its ability to generate economic benefits.