The Selective Attention Process and Its Effect on Consumers

Introduction The purpose of this brief report is to explain the selective focus process and further explain its impact on consumers. All decisions made by consumers, whether or not purchased, are influenced by a number of factors. Today's consumers are receiving various news (stimulus) from various media marketers. Consumers can decide whether to accept or decline which messages are resonating with them, based on their needs, needs, and other lifestyle factors.

Perception is the process of selecting, organizing and interpreting information to produce meaning. Selective recognition process: selective exposure, consumers choose to expose their promotional information. Selective attention, consumers choose which paying attention to pay attention to. Selectively understand that consumers interpret information based on their beliefs, attitudes, motivations, experience. Selective retention: Consumers will remember more meaningful or important messages for themselves

Introduction The purpose of this brief report is to explain the selective focus process and further explain its impact on consumers. All decisions made by consumers, whether or not purchased, are influenced by a number of factors. Today's consumers are receiving various news (stimulus) from various media marketers. - Consumer's privacy violation through the Internet and Bluetooth devices Summary Faster, easier and cheaper access to massive amounts of information, products, people, promoting information gathering using the Internet and business needs. Strangely, these conveniences seem to be beyond user concern about privacy violation.

The process of attention to perception initiation, exposure to consumers, interpretation of stimulus by consumers has three stages. Exposure and attention are very selective and consumers can use only a small amount of information available. How it gives meaning to the world around us, how consumers influence through five senses (visual, sound, tactile, smell, taste). The second phase of the perceptual process is attention and attention occurs when the stimulus activates the recipient nerve and sends a perceptual result to the brain for processing. For example, Nike creates visual identities through television, newspapers, advertisements and attract consumers' attention.