The Secret to Amazon's Success

Amazon is a popular online company all over the world since its debut in 1995. Spread rapidly, achieved sales of $ 1.478 billion in three years, and all other online companies have run for elections. Every company that did not run fast enough swallowed by them. In its history, Amazon has acquired about 45 companies, its only major competitor is E-Bay's auction house and a very popular Brick and Mortar bookstore Barnes and Noble (Borders play games I lost).

Why Amazon's case study? Of course, everyone knows Amazon who knows what they did. Yes, this may be true, but this incident goes beyond superficial to examine some of the "inner secrets" of Amazon success. Like eBay, Amazon.com was born in 1995. This name reflects the vision of Jeff Bezos, which creates large-scale phenomena like Amazon. In just 8 years Amazon has exceeded $ 5 billion in sales, so we found that this goal is reasonable - Wal-Mart took 20 years to achieve this goal.

YouTube, Amazon, MSN, LinkedIn, eBay are some of the most popular sites that are difficult to express in 9x9. Some products (all Amazon) are not merely representative. Without a simple design the product will succeed This is not a secret Simple design does not necessarily make the company worthwhile.

One of the secrets of success in Amazon innovation is the process of "backward work". Working in the wrong way depends on Amazon's leadership principle: customers are obsessed. That is, the leader starts from the customer and works in the opposite direction. This is all about the visualization mechanism. "... ... to clarify and explain the goal to a creative person so that other people can clearly grasp.These files are not attached directly to the e-mail, Type of energy to obtain "

Amazon's success is not overnight success. Their secret is a high quality and simple ingredient. Over the years, Amazon has learned about the power of email to promote real income and encourage users to repeat purchases. As an Amazon customer, we will receive targeted e-mails based on purchasing behavior and product interests. Amazon uses the power of data to understand each user. In addition, Amazon's e-mail is simple and direct with one call-call. Their e-mail personalization is a clear example of segmentation, consistency and simplicity to win.