The Role of Organizational Capabilities in E-Business Implementation

Abstract The rapid growth and complexity of e-commerce is a major challenge for organizations and their business partners. Therefore, you need to understand the precedent of the value of e-commerce. In this research, we examined the impact of the organization's learning ability (available training, technical expertise, knowledge level) on e-commerce value creation. This survey was conducted using questionnaires targeting six telecom service companies operating in Pakistan.

E-bay has been open for 12 years. This research has launched the organizational framework of e-bay to help them create organizational strategies beyond their imagination and e-bay. People who are doing business only have one thing to succeed. The success of the project depends on many factors. In addition to products, management and the team behind it are important. This is especially true for e-commerce business. The management team needs a lot of effort to attract and trust online customers, trust credit card numbers and trust it with money. eBay offers more than just an auction site; they have many programs to meet their customers' needs. E-bay not only conquered North America, but also Asia and Europe conquered.

Before introducing IMC, we need to deal with three organizational issues: marketing planning system and basic thinking of marketing, organizational structure, function, and management. They believe that functional experts within the organization are trying to isolate various communication procedures, so they are a major impediment to IMC implementation (Schultz, Tannenbaum and Lauterborn 1992). One of the most obvious conceptual barriers is the lack of strategic objectives for communication plans; although most communication functions or activities are planned and implemented in a professional way, they are strategic vision and company level It lacks a clear position in. Fully integrated marketing requires a very high level of clarity in the clarity of the brand strategy; the clearer and clearer the brand strategy, the more remote people working from the same game plan It becomes easier (Yastrow 2000, p. 4))