The Rivalry Between Apple and Windows Computers

Introduction In the past decade, there was a competition between Apple and Windows computers. Both sides have a strong argument. This report analyzed the difference between Apple and Windows. The key elements of our research are the company's price, ease of use, hardware, customization, diversity and future prospects. After the analysis, college freshmen recommend purchasing Apple laptop from Windows laptop if funded. What college freshmen need for most freshmen, this is the first year they leave home, home and safety.

Many of Apple's main competitors are primarily computer makers. Dell Technology (DVMT) is a manufacturer of desktop and mobile computing devices, one of Apple's main competitors. Competition between the two companies dates back many years, and Dell even tried to control Apple 's share in the mobile music player market through its company' s Dell DJ, the early competitor of the iPod. Dell has been involved in numerous acquisitions and other partnerships in recent years, but smartphones are not offered.

Competitors: Apple's competitors are medium size. On the other hand, there are many famous brands in IBM, DELL, Lenovo, Sony's computer market, and other brands have great influence. These brands offer various computers in various shapes, colors, functions, and other aspects. Computers are suitable for a variety of people, including students, businessmen, general employees. As computers' prices are different, computers can meet the needs of different social classes. But as we all know, Apple prices are generally high and not available to anyone. Therefore, most customers may prefer to choose computers of different brands. This will weaken Apple's competitiveness. On the other hand, the price of Apple products is very high, but it is well known that product quality is high and product is powerful.

Competitors are Apple's biggest external force. In the computer industry, Apple is neither a major company in the computer industry nor a low-cost leader, competition is intense. In the mobile phone industry, there are many competitors such as Nokia, Samsung. Fortunately, in a highly competitive market, Apple Inc. has a market share of 28%. This is a higher market than most competitors (AppleInsider, 2010). There are only a few competitors in the mobile music industry, but in order to prevent other competitors from taking the initiative, Apple Inc. needs to maintain innovation in their products.