The Rising of Chipotle in the Industry

Over the past few years, Chipotle became one of the most famous brands, becoming one of the industry's highest customer satisfaction indexes, and a strong competitor in the fast food industry. Chipotle is widely recognized for its high quality food, quick recipes and low prices. This reputation helped the growth of Chipotle, occupied a large market share in the fast food industry, reformed the industry perception by providing a fast and casual eating environment.

Probably the important story of today's fast-food world is the rise of Chick fil-A and Chipotle and the collapse of McDonald's. Industry analysts can build a career by explaining this phenomenon, but in reality it is not that complicated. Consumers in the US who dislike McDonald's like Chickfil-A and Chipotle. The latest evidence will appear in the catering industry in the form of this year 's US Consumer Satisfaction Index report. Every year, ACSI staff investigates 70,000 people, understands their view of various consumer products, then aggregates these opinions into a comprehensive index of high scores from zero to 100 It is.

Over the past few years, Chipotle became one of the most famous brands, becoming one of the industry's highest customer satisfaction indexes, and a strong competitor in the fast food industry. Chipotle is widely recognized for its high quality food, quick recipes and low prices. - Ehrenreich encountered two big problems while working at a restaurant. One is management and the other is money she earns. The management believes that it is the enemy of employees, sets new rules for employees, and inflicts accusation of employee actions. The salary of restaurant staff makes it hard to get housing, prescription drugs and accidental expenses

Beginning with the first restaurant in 1993, Chipotle represented high-quality fresh ingredients for homemade cuisine, later became a healthy champion of ethical food. It is revolutionary in the context of the fast food industry, which is known for price competition, plastic toys, food sizes, and exotic works (McLively, Tick Burger, El Diablo etc). Instead, Chipotle promotes commitment to "good intentions": vegetables raised in healthy soil and pork from pigs "walk around in the outdoors or in a deep barn, allowing free rooting ". People reward Chipotle with US dollars - Chipotle currently has more than 1,900 restaurants - and brand evangelism (see: vibrant discussion on how to ride the Chipotle burrito). This resulted in an ordinary stock price from the initial issue price of 2006 to the peak price of $ 750.