The Rise of Digital Music

The Rise of Digital Music In 1997, the world's music industry belonged to 4 major record companies (including 4 major record companies: Sony BMG, Warner, EMI, Universal) and achieved an unprecedented sales of $ 45 billion did. However, since two software sharing P2P (peer-to-peer networks) Kazaa and Napster were launched in 1999 and 2004, labels have started to witness their heyday. Since 2000, world music sales declined from 25 billion dollars per year to 30 billion dollars annually. As a result of this reduction, by 2009, world music sales will be only 21 to 2.3 billion yen.

The rise of digital music is hardly compensated. Despite being able to take action by the government to increase worldwide digital piracy, last year's growth in digital music sales has been halved. Although methods of price fluctuation accompanying aviation pricing and demand have been tested, pricing tickets in live music has been said to be a major problem. The lack of innovation in the music business to cope with the decline in CD sales may be partly due to the current industry structure. The power of the music industry may be dispersed among a variety of intermediaries competing for shares. The record company is suffering from change because he thinks that it is not important in the proposed business model.

Bill Campbell, known as music and digital innovator, served as senior vice president of digital business development at Sony Music Entertainment, Senior Vice President of Global Digital Business at Universal Music Group and one of the world's largest music record companies It was. During his tenure at Universal and Sony, Bill is involved in content licensing, channel development, and worldwide trading with streaming services such as Spotify, Apple, Google, and Amazon, as well as providing device manufacturers, telecommunications companies, Internet services I was in charge of strategic partnership. Business and start-up bring innovative technology and business model to labels and artists.

With the rise of music publishers and digital music aggregators, independent artists have released music and monetized it with the world digital ecosystem has never been easier. The era of digital music greatly reduced the barriers to entering the top channel of music search and discovery; entrepreneurs continue to launch developing and developing a new platform for innovative search, discovery, sharing and access It is. Today, music enthusiasts can easily obtain music from their favorite artists, discover new artists who love them, and make major famous artists comparable to their up-and-coming independent artists . That's why the music industry is getting better (Recording Academy now recognizes music released as a free service to earn Grammy Awards, Billboard accepted YouTube and SoundCloud streams for creating charts)