The Rise of Consumer Culture

Over the years there have been various reasons for the development of consumer culture, such as the collapse of social class and the main factor of assetism. Therefore, it leads to the argument that consumption society reflects only the rise of capitalism. Grant McCracken (1998) discusses the origin of consumer culture, I believe there is little agreement on the origin of consumer society. McCracken believes that it adheres to certain points in the consumer culture, but focuses on patterns of changes in culture and methods in which these changes are undesirable.

Related to the rise of consumer culture in the early 2000s (Pendergast, 2000: 267). At that time, men were given a new role as consumers. That was an exclusive female problem at the time - "Consumer practices developed into an important women's state" (Osgerby, 2003: 59) - Men had something to do with the production department. Therefore, social discourse about fashion trends and magazines proposed at the beginning of this century requires the establishment of new discourse to make shape as buyer. As now it is, this construction was closely related to the rich economic background of American society at that time. At that time, there was promising interest in consumption among wealthy male groups. This is the idea proposed by Osgerby and he explained:

Between the rise of consumer culture of the 19th century, children and childhoods were required to play many important roles. In addition to being a consumer, young people are goods used and consumed by adults and evidence that middle class materialist companies help form a more ethical society. Children also provide labor and raw materials necessary for industry. But in today's business world, youth culture is mainly the creation of people interested in becoming rich through marketers, businesses, and pop culture. Young people are the target to increase income of large enterprises and advertising industry. Although we are mainly discussing the situation in the United States, the globalization of youth culture means that these findings are relevant to most countries in the world.