Representation of men and women in the media Today, men and women in the media have different expressions. Ironically, there are even different expressions in the title of this article. A man came to a woman. I am writing articles describing the expression of men and women in the media. I will show you my understanding of how women have been left behind in the media and how men have been shown as powerful people. In my article I will use Kenzo Perfume Advertising (4.2a), Yves Saint Laurent Perfume Men Advertising (4.2b), IBM Global Services (4.14a), Lanvin (4.14b).
Gender equality athletes are seeking a world where men and women have equal opportunities. Therefore, when discussing the expression of gender media in this context, we need to analyze the expression of men and women in the media. This article asserts that the media basically disturbs gender equality because the media distorts gender and woman. This article also does not impair the reasons for men's equality in the media, but acknowledges that women are often more susceptible to distortion than men.
Male and female media statements tend to comply with traditional gender criteria, strengthening the active independence of men and the passive dependence of women. Despite the exception, the entertainment industry is dominated by men and women and is strengthening gender inequality. Men are career oriented, lazy or incompetent when doing housework and rarely appear as family caregivers. Women are mostly posted in advertisements for home care products. Conversely, it is a typical "cannibal". These gender statements in the media strengthen and maintain gender norms in homes and public places and contribute to gender inequality in society.
In the past 10 years there have been some changes in the explanation of women and men in the media, but gender performance was limited to statements with fixed ideas. The proportion of men in all course types is still over 3 to 1 (Luke, 1990). Regardless of the product, men dub. The age of a man on the screen almost disappeared at about 30 years old for women, but can only be revived by the role of grandmother. A line of men's face, a rounded physique, gray hair is regarded as "prestige" "mature", the same characteristics of women are considered outdated, "old people", not suitable for public consumption on TV screens . Men solve most political and social problems, but women are usually being awaited to be rescued, taught how to do the right things, or are pursued by romance. In ad text, women are looking for hidden dirt and bacteria in the oven, dirty clothes, toilets, bathtubs and are concerned about product selection.