The Racial Ideology in the NBA

NBA (National Basketball Association) is more than just competition. Racial ideology was always present in the NBA. In NBA games, African Americans are mainly entertaining white Americans. In the Coliseum, the slaves will bloody battle between them and animals until one die, and the audience regards it as entertainment. But today American society does not tolerate any absolute prejudice and the NBA is helping to establish this racial ideology in a more modern and subtle way.

For analytical purposes, racial ideology can be thought of as including three elements: frame, style, and ethnicity. The central framework or theme of this ideology is a determined way to interpret information. There are four main frameworks. (1) abstract liberalism, (2) naturalization of ethnic related matters, (3) cultural racial discrimination, and (4) minimization of racial discrimination. A style element is a language strategy used to convey this ideological element, it is slippery, subtle and indirect. Finally, the narrative story is the story that white people use to express and support their racial stories. They take the form of stories (general stories without personal content too much) and testimonies (seemingly personal stories).

Racial discrimination in ethnic history includes both beliefs about racism and discrimination related to it. According to the Oxford English Dictionary, racial discrimination is a belief or ideology that all members of each ethnic group have the characteristic or ability unique to that race, especially better than or inferior to other ethnic or racial groups To distinguish what is. Today, there are many people who think that talking about supporting racial discrimination and prejudice is just a rhetoric, so discussion about racial discrimination is still inevitable. Seriously serious consequences. In addition, with the development of globalization, racial discrimination in the media is becoming a big problem worldwide, and these biased reports have adversely affected the public in various media.

Consumers of mass media have been attacked by various ethnic groups due to the creation, execution and reproduction power and racial ideology of the stereotypes held by the mass media (Abraham & Appiah, 2006). Based on that, the stereotype is not bad as it is an attempt to promote a complex environment. However, problems arise if stereotypes are negative and are accustomed to creating misunderstandings about whole peoples or groups of people who others think are true. In particular, the way news media form stories affects not only the audience's stereotypes in their minds but also the expression of these stereotypes in everyday behavior. When building a story in such a way that the media maintains harmful and discriminating stereotypes, viewers are more likely to apply it to the community as a whole (Abraham & Appiah, 2006).

The role of media framework in criminal coverage: how different types of news frames and ethnic identity influence viewer's race view