The Principle of Persuasion

According to the text of social psychology, "social psychology is a scientific research on how people think, influence and relate" (p. 4), and collective behavior, attitudes, integration It is seen in various social themes including. Authority, stereotype, follow pressure from peers. External factors can positively or negatively affect ourselves and our perception of each other. These external factors are used to persuade and influence the behavior of the group. Persuasion is defined as "a process in which information causes changes in beliefs, attitudes, or behaviors" (Myers, 2010, pg.

Since Aristotle outlined the principle of persuasion in his rhetoric, these principles of persuasion or compliance have always been an important part of human history. However, the term "propaganda" is a relatively new term related to the ideological struggle of the 20th century. It was originally used by the Vatican to describe the systematic spread of faith in the 17th century, values ​​and customs, and to resist ideas of Protestant Reform. When used in Europe from the 18th century to the 19th century it was fairly neutral, describing various political beliefs, religious sermons, and commercial advertisements. An example of the earliest use of political propaganda included the Declaration of Independence written by American Revolutionary Literature Thomas Jefferson. This is the ultimate form of rational publicity

Advertisement is difficult to define, as we all know. In addition to the generally accepted principles, advertising involves some compelling effort and it is difficult to determine what advertisement is on a clear boundary. Communication scholar Philip M. Taylor said that promoting "to persuade people to think and act in an ideal way intentionally" (2003, 6 pages). Philosopher Jason Stanley lists various definitions, including "classical" meaning "to manipulate reasonable will to end the discussion" (2015, page 48). Stanley focuses on supporting propaganda, in particular, although it supports some sort of advantageous ideal, it supports propaganda in an unreasonable way and impairs propaganda. (Page 53). These are just two examples, and there are many differences, but they are closely related to power and persuasive power.

Evidence Many persuasion principles require more evidence. Of the persuasion principles of 195, three are based on common sense, so do not need a test. According to my coding of each principle, it is necessary to test only 22% of the principle, there is sufficient experimental evidence. A summary of the evidence of these principles is shown in the table (I gave my principle code at AdPrin.com). To determine which principles need to be considered, we will focus on the 58 principles based on the following principles. In most experiments, among them, I look for people who seem to be frequently violated. (The list of these areas is in the AdPrin.com research library.) Table 5 summarizes some of the more important principles that need to be considered (a short form of principle that reuses omitted conditions) ).