The Price of the War

Cost of war Albanian and Serbian religions have been fighting for centuries during the conflict between religion and borders. Serbian religion is Catholic. Because it has an orthodox dominant religious ceremony with orthodox archbishop, bishop, ancestor, pastor and saint. On the other hand, Albanians in Kosovo are Christians who believe their gods are insurgents who save all people. The Serbian Empire of Yugoslavia has a strong leader named Slobadan Milosevic; he does not want the Serbs to separate from the Kosovo Albanians unless they all remove them.

Price war: Price warfare in this industry is very intense. The market was commoditized due to price warfare in the telecommunications industry, and branding was put in a secondary position. New players have lowered tariffs to maintain the market better, and as a result existing big companies such as Airtel also depend. Existing competitors will affect the average industry profitability. The threat of new entrants is usually based on market access barriers. There are various forms to prevent enterprises from overflowing the industry with the profit after adjustment of capital cost exceeding zero. In contrast, there are barriers to entry as far as outsiders are difficult to duplicate the position of incumbents, or are economically infeasible. In addition to internal physical or legal barriers, the most common forms of entry barriers are:

"Price war" is characterized by competing companies trying to weaken each other 's prices (Assael, 1990). Price warfare is a common phenomenon related to almost all industries such as telecommunications, retail, aviation, and food goods. Price war scenarios appear in the market situation and many participants compete mainly to acquire greater market share by lowering the price of the goods or services they sell. The company considers price to be a weapon of logical choice because price changes are easy (Kalra, Raju, and Srinivasan, 1998). In the short term, this seems to be beneficial, as it helps organizations increase market share by increasing the market penetration rate. Customers can also benefit from these price competition in a short period of time as they can benefit from price cuts offered by competitors. But in the long run, the price war is suicide for the companies involved and their customers.