The Press' Social and Political Role in Siebert, Peterson, and Schramm’s Four Theories of the Press

"News of the News" by Sibert, Peterson, and Schramm claims that "the press always adopts the form and color of the social and political structure in which it operates" (1 page ). This book supports this assertion by discussing coverage of autism, liberalism, social responsibility, and Soviet totalitarianism. From the 16th to the 17th century, the theory of News Autocracy was developed in England. The UK lives under the monarchy, people will never have doubts about the rule of the monarchy.

The earliest theory was the theory advocated in their book "News Press" (1956) by Western theorists Sibert, Patterson, and Schram. These are "expressing primarily the idea that the media should be operated or expected under a series of general conditions and values" by McQuail as "prescriptive Theory ". Each of the four primitive or classical theories is based on a specific political theory or economic scenario. According to this theory, the mass media is not directly controlled by the state, but you must obey its bidding. In the Western European authoritarian approach, the minority (the dominant class) carefully defends the freedom of thinking, they are concerned about the emergence of new middle class, concerned about the influence of printing on their thought process ing. Take steps to suppress the freedom of speech. The outcome is the defense of the complete dictatorship.

Strong critics of free journalism theory are Wilbur Schramm, Sibert, and Theodor Patterson. They pointed out in the book of "News Press" that "pure freedom is obsolete, obsolete, obsolete". They insist on the need to replace it with social responsibility theory. It can be said that this theory was initiated by the American Press Freedom Committee of the United States in 1949. The Committee found that the attitude of the free market against freedom of the press only increased the power of a single class and was not useful for profit. A class not so affluent. The advent of radio, television and movies suggests that some accountability is required. Therefore, this theory asserts that the media has some obligation to society. Self-discipline, national supervision, high professional standards of judicial integration are essential