The Premature Sexualization of Girls in the Media

(Rutherford, L., Bittman, R. et al., 2005). In Australia children have the right to legally receive the most sexual content of music and music videos. "A 44-81% music video contains sexual images", especially women wearing provocative and exposed clothes, emphasizing their bodies and "sexual desire" and women to "dance and Poster decoration "(APA, 2010) Advocates in charge of sex education in children in Australia are not very interested in prevention of undesirable sexual activity at an early stage, but they are not interested in disease after sexual activity or potential I am more interested in minimizing harm (Rutherford, L.

According to the 2010 Association of American Psychological Associations (APA) on girls' gender in the media, exposure of young people to the media taught to target numerous exposures to women and girls, to target girls and women There. According to survey results in various media, girls are more sexually depicted than boys, they show implicitly prepared body attitudes and expressions wearing exposed clothes. In a study conducted in 2008, Wesleyan researchers discovered that an average of 51.8% of 58 different journal advertisements described women as sexual targets. However, when a woman appears in advertisements for male magazines, it will be objectified at a rate of 76%.

Exposure to the media is limited to girls. Therefore, in this study, it was shown that girls elected this effect, while media effects occurred among boys. Probably, exposure to sexual media encourages boys to actively seek sexual relations, girls seek verification of sexual activity in the media (because of incompatibility with passive sexuality) . In the context of mass media and sexual behavior, there is no gender difference In this context, we ask if gender regulates the interrelationship between TV content / IP and sexual self-expression on social media. RQ 1)

When studying the interrelationship between sexual exposure and sexual self-expression in mass media, it is important to consider potential gender differences. The gender socialization theory emphasizes that men and women are different but compatible with complementary sexual attitudes and behavior 33. Men are required to play a positive role in sexual relations, but girls are encouraged to play a fairly passive role. , Sex - For girls, the traction is worth more for boys 33

The result of gender gender in the media is that young girls are "learning how to treat themselves as sexual targets". When a girl fails to satisfy the thinness ideal and the beauty of mainstream culture, they cause anxiety. Sexual behavior is a problem for young children developing sexual identity. Because changing yourself into a sexual target may give you authority and may think that it is related to sexual behavior. The Scottish Executive Report investigated 32 High Street UK retailers and discovered that many major chains, including Tesco, Debenhams, JJ Sports, Marks & Spencer, do not offer sex products for children. The report states that overall prevalence is limited, but this is based on a very narrow research summary. This suggests that not all high street retailers are targeting products that are regarded as sexed by researchers, but research can not be separated from the background.