The Power of Magazine Advertisments

Jean Kilbourne, an internationally renowned writer, film producer, female supporter, lecturer, says: , Image, love, sex, success, and concept The most important thing is to tell us who we should be and who should be. "(Kilbourne). As it is common in all major fashion magazines, most people draw beauty as tall, thin, natural and beautiful without makeup. Magazine advertisement tries to sell products beyond sex.

According to McCracken (1993), women's magazines are powerful advertising media. "Because advertisements occupy up to 95% of the space of some women's magazines, these publications are more suitable for" female advertising magazines ". Women's magazine is an activity field that readers think that advertisement is a place of free choice and free time that creates new needs and needs (McCracken 1993). Due to the increase in advertisement materials, the role of women's magazine is gradually transforming into "social tale mechanism" (Jhally 2000: 30).

In this modern world, everyone is pursuing stereotypes of advertisements for every TV, newspaper and magazine. They are most concerned about advertisements in magazines. Everything depends on how ads are advertised, and how ads are viewed in the model. The most important thing depends on the model. In most magazine advertisements, each sponsor is using a female model. Therefore, their advertisement looks nice and leaves a good impression on people. Women in magazine advertisements are beautiful, passive and cultivated

Magazines are very powerful printing media and are particularly suited for specific interests such as lifestyle, sports, cars, healthy lifestyle. Therefore, magazines are the ideal advertising print medium. This is because different market segments can easily be found due to different life segments and specific concerns. Jacob seldom advertises its products in magazines. Magazines should be used very often. Magazines will be useful printing media for Jacob's effective printed markets. Because they can reach a specific target audience. Most magazines are published for specific interest groups; this is the same for health-conscious people. In Malaysia, there is a hot magazine ah. Health only. This magazine targets people who want a healthy lifestyle.

Specialty magazine advertisements can reach the target market quickly and easily. Readers (your potential customers) tend to read magazines in their spare time and save them for a long time, giving you multiple opportunities to attract attention to your advertisements. Magazines are usually targeted to consumers (through profit organizations such as women) and transactions (for industrial / commercial use such as hospitality). But the sound has its limit. It is difficult for viewers to remember what they heard, and in some cases they will lose the impact of broadcast advertising. The best way to solve this problem is to repeat your information on a regular basis - this will significantly increase your cost. If you can not play ads on a regular basis, it may not work for broadcast ads.