The Porter 5 Forces Analysis Tool on 7-Eleven Convenience Stores in Malaysia

To evaluate the profitability of the industry, we analyzed the analysis of the organization using the Porter 5 Forces analysis tool. In this case, this technology was used to analyze the Malaysian 7-Eleven convenience store. There are five main areas of Porter 5 Forces: threats of new entrants, bargaining power of customers, threats of alternative products and services, industry suppliers and bargaining power of competitors. Theoretically, the stronger these forces in industry, the lower its potential benefit.

The concept of a 7-Eleven retail store is the most convenient retail store. Seven Eleven faces two major issues, including external environmental factors and market forces. Record shops are responding to product development challenges and technological innovation, marketing is organized at regional levels, consumers are building relationships. Seven - Eleven Malaysia is the first franchise system sales company in Malaysia. According to April 1984, Seven Eleven Company, April 19, 1983. (USA) signed the first 7-Eleven convenience store "Regional Service and License Agreement Revised" in Malaysia opened in Bukit Bintang, Kuala Lumpur. Seven - Eleven Brand Name and Party Seven - Eleven emphasizes the operation of chain convenience stores and direct sales of durable consumer goods and installment plan.

Currently, Seven - Eleven is a major franchisor licensed over 33,000 Seven - Eleven in Japan, Taiwan, Thailand, Korea, China, Hong Kong, Malaysia, Mexico, Singapore, Australia, the Philippines and other countries Holders and affiliates. And other convenience stores. Indonesia, Norway, Sweden, Denmark (7-Eleven, 2011). In the past decade, Seven - Eleven has practiced a convenience store as a business model, and now they need to change their business model to have a huge business growth opportunity. Combine traditional store model and independent store business model to continually improve traditional business while adding new segments such as fresh foods and services